Real Sites. Real Results.
SuperSub wasn’t just another project — it’s owned by one of Nooks’ founders.
So when it came to building the brand from scratch, the website wasn’t an afterthought, it was part of the blueprint.
What started as a modest setup selling portable bathrooms out of a Frankton warehouse has evolved into one of New Zealand’s leading modular home providers.
The site had to grow just as quickly, and we made sure it did.
The Challenge
SuperSub didn’t need a flashy brand campaign.
They needed a website that could keep up with a business growing by the week.
New products were launching. The team was expanding.
They were moving from bathroom units to full-scale modular homes — fast.
The site had to evolve, rank locally, and actually convert traffic into leads.
No delays. No bloat. Just a digital setup that could scale on demand.
Behind the Build
We built the site to scale, just like the business was doing — fast, lean, and without the agency overhead.
- We developed a future-proof WordPress multisite network covering 30+ towns in NZ
- Created high-converting landing pages to support aggressive ad campaigns
- Rolled out tailored local SEO strategies to rank for town-based searches
- Continuously evolved the UX, structure, and messaging as the product offering grew
- Positioned SuperSub to compete with — and outrank — legacy players in the modular space
The Results
TL;DR: SuperSub went from selling bathrooms to building homes. We made sure the website grew just as fast, and ranked even faster.
- SuperSub went from invisible to #1 on Google for key terms in major regions
- 1,344+ leads generated from the website and counting
- Dominant in local search for keywords like SIPs panels and modular homes
- 30+ towns now have a strong localised web presence (tauranga.supersub.co.nz, hamilton.supersub.co.nz, etc.)
- A growing national reputation, backed by a website that does the heavy lifting
